This illustrates how far behind the Coca Cola bandwagon I am! When I tried to come up with a title for this post, the first thing that popped into my head was, "Things Go Better With Coke". Do you have any idea how old that slogan is? It goes back to 1963!!!
I can't remember the last time I had a Coke, but apparently every time I sip a Vitamin Water, Dasani or green tea with a kanji label, it's a product of Coca Cola. Despite the health warnings, soft drinks are in high demand and therefore distributed all over the world. What warms my heart is that it only took one man to solicit a solution to a problem on Facebook:
Incensed by the irony that remote African communities had limitless access to bottles of Coca-Cola, but no infrastructure to get medicines to sick children, innovator Simon Berry decided to speak up and ask Coca-Cola to dedicate a fraction of its distribution network to carry medicines for simple, widespread and life-threatening ailments like diarrhea. Read the entire article .
It appears to be working. Businesses that do good, look good. People are connecting the dots faster than the speed of sound as the water cooler has been replaced by social networks. While we applaud Coca-Cola for their efforts to distribute medicinal supplies, others point out their toxic production methods and the company is compelled to respond.
The Coke phenomenon has many great lessons for other companies. The crux of the matter is that people are now much more aware of their rights if compared with let’s say a decade back. Indians have given Coca-Cola a very tough time forcing it to totally revamp its operating strategies and switching to a socially responsible company. Read the entire article.
As Coca-Cola keeps trying to make things better, we applaud individuals like Simon Berry for speaking up. He tried to make things better for sick children and in the process gave Facebook a lift (punny) and Coke a brighter shade of red. That's Good, cubed.
